Open to new opportunities

UX Content Strategy  ·  AI Content Architecture

Drew
Johnson

I design content systems that reduce complexity, sharpen decision-making, and hold up at enterprise scale.

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Current Role

Sr. Manager, UX Content Strategy

Organization

Charles Schwab

Focus Areas

AI Governance · Content Systems · Voice Architecture

Education

MA, Professional Writing — Carnegie Mellon

01

Approach

Good content strategy makes complex systems easier to use and easier to scale.

My work focuses on the content layer of enterprise products: the language, structure, and standards that determine whether information is clear, consistent, and actionable.

I build systems that teams can actually use. That means writing standards with enough specificity to guide real decisions, information architecture that reflects how users think, and governance frameworks that hold up inside real organizational constraints.

I've spent the past decade at financial services and healthcare companies. The work tends to involve high content complexity, real regulatory constraints, and organizations that need to move from ad hoc to systematic.

02

Selected Work

03

Expertise

Expertise

  • Content Strategy & IA
  • AI Content Governance
  • Voice & Tone Systems
  • UX Writing
  • SEO & Content Optimization
  • Cross-Functional Leadership
  • Talent Development

Tools & Methods

  • Adobe Analytics
  • Figma / Contentful / Drupal
  • Content Auditing
  • Prompt Engineering
  • Agile / Sprint Delivery
  • User Research
04

Get in Touch

Open to senior content strategy and AI content roles. If that's what you're hiring for, let's talk.